Monday, February 21, 2011

Sure Success Venture - Online Media Business

We all have experienced multiple eras wherein we have seen immense changes in the way we operate or work. When it comes to revolution, it reminds me of 1991 reforms when entire economy took a U turn and exposed itself to external world. Since then we saw many industries transforming their way to operate. Be it Banking, Insurance, Telecom or IT, we have all seen the change, and change for good.

21st century's first decade witnessed historical change or boom in Online business. Today we are in a situation that we can spend hours and hours on Internet busy with our favorite activities. This decade made people addict to Social Media sites, Blogging, Online Shopping, Chat and even things like online banking.

So who is benefiting from it, of course apart from end user,the one who creates such platforms. Be it Facebook, Yahoo or some other blogger.

One fine day I was amused to read an article in Forbes, that three Indonesian created a Social Media site (something like Facebook), the only difference was that it was made for that country only. Does not make difference, it must be only language or something other known tags on that was specific to the country. Yes and the other small difference was that this site did not focus more on profile views. This work did so well that Yahoo took it over recently and can you imagine what Yahoo paid ? It was somewhere in the range of USD 2.5 million to USD 4 million. I am sure thats a way big money the creators of site ever imagined.

Dependency of common man on Internet has increased drastically and going forward it will continue to show the growth. So whatever we make with dedication and passion will sure shot be a success.

Blogging has grown many fold since it started. People have made this also as a source of income. Apart from this there are n number of sites on online shopping and auctions, one can not imagine how much money thise sites are pocketing.

Google story is the real inspiration for the people who wish to do well in Internet world. Can someone imagine to build an empire out of a search engine, at least till now no one else could do. If you read through the Google story book, only two things comes out clearly is that both the founders of Google has Sheer Passion to excel and they were determined to create something new. In today's world people are obsessed with Facebook and Twitter but believe me, anything new to this kind of social media network is most welcome, it just need to be better and different.

Someone must have given a thought (in Indian context only) to create Matrimonial site originally, so later on other people copied it. Our Grand parents can not imagine that marriages are fixed online but thats the revolution and who brings idea first gets the prize.

I remember very clearly the queue in banks for withdrawal or deposit of cash, today all of us have almost forgotten such things and story does not end here, more than half of banking activities are done online now. And when did you last time withdraw money from bank standing in queue and listen to the old Aunty cashier who never use to talk properly ? I need to remove the dust from ten year old memory.

Yes, I forgot the big change, our Stock markets. Everything is online now. I have heard the stories of old times when there was no Demat account and online transactions. Even I could never imagine how stock markets use to work in old times. Now real time updation helps you take instant decision to act.

I have seen many people working as Travel / Adventure Agent online. And they earn good money out of it. The reach of Internet is so vast that it has become the common platform for receiver and provider of service. So everyone comes here.

The only weakness of this business is that there are no entry barriers, once you make a concept people just copy it. So competition keep growing around you but keep in mind that if you are original idea owner, you will always have an edge over competition. Just see Google, there are search engines but no one is at par with Google.

All just this business need is a new and unique idea and build the empire with passion and zeal.

2 comments:

  1. Fantastic Thoughts about Internet and How it's impacting our life. Now with 3G people can access all the information in palm.

    Internet is still in young age. In future we will see more online technology & Gadgets. Also a internet is big place for entrepreneur.
    Cheers!

    ReplyDelete
  2. Hey Thanks Dinesh !! I fully agree that best is yet to come. And this is the great opportunity to build an empire out of it

    ReplyDelete

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